If you didn’t know already, Google Shopping Ads are taking the search marketing world by storm. For the past several years, they have gone from strength to strength and are now a type of campaign that’s in most ecommerce marketers artillery. Shopping Ad Campaigns are a big deal : Google Shopping ads on mobile are driving … Continue reading “How To Triple Your Click Through Rate On Shopping Ads : Exciting AF Proven Research”
Landing pages are a truly amazing thing. When done right, they can increase your conversions faster than you can hire more sales staff. But when done wrong, your PPC campaign performance can go wayward quickly. The goal of any landing page is to get the reader to take action. Whether that’s to request a quote, … Continue reading “How To Write a Magical Value Proposition”
When it comes to Google Shopping Ads Optimization, there’s plenty of blog posts out there on how to set them up. But to really take advantage of their potential, you need to be optimizing the campaigns daily. This shopping ads infographic is an overview of some of the principles of staying on top of your … Continue reading “Google Shopping Ads Infographic – New For 2019”
It’s never been easier to setup a Google Ads campaign. Google has made it easy as for almost anyone to get a campaign up and running in minutes. But this simplicity comes with the problem of users not actually knowing what they’re doing. Yes, they may know how many conversions there are, as well as … Continue reading “Money Money Money : Tracking Revenue and Profit In Google Ads”
Google Shopping Campaigns have been for around a little while now. And If you’re using Google Ads for ecommerce and you’re not taking advantage of them, there could be sales that you’re missing out on. Also known as Shopping Ads, Product Listings Ads or PLA’s, they have huge potential for online retailers. Shopping Ads generated … Continue reading “Google Shopping Campaign Optimization : 20 Ways To Become A Shopping Ads Pro In 2019”
For Google Ads marketers coming from search campaigns, there’s a lot less control when it comes to shopping campaigns. Mainly because we’re not bidding on keywords. Google is deciding which products to show based on a users search query. Also, the default way of setting up a shopping campaign doesn’t allow us to perform as many … Continue reading “One Product Ad Groups For Shopping Campaigns : Enter The OPAG”
It’s safe to say the world of ecommerce is currently growing at a rapid rate. With a forecasted $2.86 trillion to be spent this year by shoppers online, there’s never been a better time to be in the ecommerce business. Google Adwords (now known as Google Ads) is still one of the power houses when … Continue reading “7 Great Ways Ecommerce Stores Can Increase Their Conversions In Google Ads”
Let’s face it, the thought of analyzing your search query reports each week doesn’t get the juices pumping for most Google Ads Marketers. Trawling through rows and rows of search terms, trying to find something to help you optimize your account…. YAWN! But, i’m going to tell you something you may not believe. I reeeaaaallllly love … Continue reading “Find The Gold In Your Search Query Report”
Creating a landing page seems like a pretty simple task. Choose a design, make a few tweaks here and there, then you’re set! Not quite. Designing a high converting landing page isn’t an easy task. You have to put yourself in your user’s shoes and find out What Your Users Want. You’re potentially asking thousands … Continue reading “27 Features of a High Converting Landing Page”
Keep your landing pages relevant and see your PPC marketing conversion rates skyrocket… Want to find out how? Read on… OK, imagine you’re after some brand new running shoes. You’re not quite sure what features or brand you’re looking for just yet, but you know that you would like them to be blue (your fav … Continue reading “Why Landing Page Relevancy = High PPC Conversion Rates”
On January 15, 2019 | by Dale B
On December 20, 2018 | by Dale B
On December 12, 2018 | by Dale B