Understanding how much ROI that you are achieving with your PPC campaigns is vital when you’re trying to push them to reach their true potential. This isn’t just from the perspective of preventing overspending in areas which aren’t providing a return, but also knowing what is actually make you money. So you can allocate more … Continue reading “The Importance Of Call Tracking For PPC Marketing”
Knowing where to start when creating a landing page from scratch, can leave the door wide open for input from different departments and stakeholders. Attention can quickly divert from the primary conversion goal of the page to what people “think” should be on it. That’s why we created our Landing Page Design Playbook. It’s basically … Continue reading “Landing Page Design Playbook That Will Beat Your Competition”
Facebook Ads are awesome. We can reach almost 80% of the internet by using the platform. However, knowing where to start with creating ads can sometimes be a struggle if you can’t get the creative juices flowing. It happens. It’s part of a marketers life. It probably even happened to Don Draper now and then. … Continue reading “30 Facebook Ad Examples For 2019”
If you didn’t know already, Google Shopping Ads are taking the search marketing world by storm. For the past several years, they have gone from strength to strength and are now a type of campaign that’s in most ecommerce marketers artillery. Here’s some Google Shopping Statistics: Google Shopping ads on mobile are driving 79% of device … Continue reading “How To Triple Your Click Through Rate On Shopping Ads : Exciting Original Research”
Landing pages are a truly amazing thing. When done right, they can increase your conversions faster than you can hire more sales staff. But when done wrong, your PPC campaign performance can go wayward quickly. The goal of any landing page is to get the reader to take action. Whether that’s to request a quote, … Continue reading “How To Write a Magical Value Proposition”
When it comes to Google Shopping Ads Optimization, there’s plenty of blog posts out there on how to set them up. But to really take advantage of their potential, you need to be optimizing the campaigns daily. This shopping ads infographic is an overview of some of the principles of staying on top of your … Continue reading “Google Shopping Ads Infographic – New For 2019”
It’s never been easier to setup a Google Ads campaign. Google has made it easy as for almost anyone to get a campaign up and running in minutes. But this simplicity comes with the problem of users not actually knowing what they’re doing. Yes, they may know how many conversions there are, as well as … Continue reading “Money Money Money : Tracking Revenue and Profit In Google Ads”
Google Shopping Campaigns have been for around a little while now. And If you’re using Google Ads for ecommerce and you’re not taking advantage of them, there could be sales that you’re missing out on. Also known as Shopping Ads, Product Listings Ads or PLA’s, they have huge potential for online retailers. Shopping Ads generated … Continue reading “Google Shopping Campaign Optimization : 20 Ways To Become A Shopping Ads Pro In 2019”
For Google Ads marketers coming from search campaigns, there’s a lot less control when it comes to shopping campaigns. Mainly because we’re not bidding on keywords. Google is deciding which products to show based on a users search query. Also, the default way of setting up a shopping campaign doesn’t allow us to perform as many … Continue reading “One Product Ad Groups For Shopping Campaigns : Enter The OPAG”
It’s safe to say the world of ecommerce is currently growing at a rapid rate. With a forecasted $2.86 trillion to be spent this year by shoppers online, there’s never been a better time to be in the ecommerce business. Google Adwords (now known as Google Ads) is still one of the power houses when … Continue reading “7 Great Ways Ecommerce Stores Can Increase Their Conversions In Google Ads”
On March 19, 2019 | by Dale B
On February 13, 2019 | by Dale B
On February 6, 2019 | by Dale B