It’s never been easier to setup a Google Ads campaign. Google has made it easy as for almost anyone to get a campaign up and running in minutes. But this simplicity comes with the problem of users not actually knowing what they’re doing. Yes, they may know how many conversions there are, as well as … Continue reading “Money Money Money : Tracking Revenue and Profit In Google Ads”
Google Shopping Campaigns have been for around a little while now and we use them daily for our PPC management. And If you’re using Google Ads for ecommerce and you’re not taking advantage of them, there could be sales that you’re missing out on. Also known as Shopping Ads, Product Listings Ads or PLA’s, they … Continue reading “Google Shopping Campaign Optimization : 20 Ways To Become A Shopping Ads Master”
For Google Ads marketers coming from search campaigns, there’s a lot less control when it comes to shopping campaigns. Mainly because we’re not bidding on keywords. Google is deciding which products to show based on a users search query. Also, the default way of setting up a shopping campaign doesn’t allow us to perform as many … Continue reading “One Product Ad Groups For Shopping Campaigns : Enter The OPAG”
It’s safe to say the world of ecommerce is currently growing at a rapid rate. With a forecasted $2.86 trillion to be spent this year by shoppers online, there’s never been a better time to be in the ecommerce business. Google Adwords (now known as Google Ads) is still one of the power houses when … Continue reading “7 Great Ways Ecommerce Retailers Can Increase Their Conversions In Adwords”
Let’s face it, the thought of analyzing your search query reports each week doesn’t get the juices pumping for most Google Ads Marketers. Trawling through rows and rows of search terms, trying to find something to help you optimize your account…. YAWN! But, i’m going to tell you something you may not believe. I reeeaaaallllly love … Continue reading “Find The Gold In Your Search Query Report”
Creating a landing page seems like a pretty simple task. Choose a design, make a few tweaks here and there, then you’re set! Not quite. Designing a high converting landing page isn’t an easy task. You have to put yourself in your user’s shoes and find out What Your Users Want. You’re potentially asking thousands … Continue reading “27 Features of a High Converting Landing Page”
Keep your landing pages relevant and see your PPC marketing conversion rates skyrocket… Want to find out how? Read on… OK, imagine you’re after some brand new running shoes. You’re not quite sure what features or brand you’re looking for just yet, but you know that you would like them to be blue (your fav … Continue reading “Why Landing Page Relevancy = High PPC Conversion Rates”
Facebook have just announced that they will be offering content creators free music and sound effects to use in their videos on Facebook and Instagram. The library features around 1000+ tracks and 1500+ sound effects that can be downloaded and used immediately. You can sort tracks by genre, mood, length and vocals. Which saves having to … Continue reading “How To Get Free Music To Use On Facebook & Instagram Videos”
Creating an advert on Facebook is easy. That’s probably the main reason why so many people give it a try. Then they decide it’s “not for them”, once they have spent all their budget with nothing to show for it. For advertising on Facebook to work, your audience needs to feel as though you are … Continue reading “16 Ways To Create The Perfect Facebook Ad”
Knowing what users are doing whilst they are on your website is absolute gold dust when it comes to succeeding at conversion rate optimization. By finding out how users interact with your website, you can start to build insights into what works and what doesn’t. One way of finding out how users actually use your website … Continue reading “Increase Your Conversion Rate With User Recordings”
On November 29, 2018 | by Dale B
On November 8, 2018 | by Dale B
On November 1, 2018 | by Dale B